Geoff Bock just posted interesting insights on Mobile First Strategy at TechTarget.

Here’s an summary

• Websites that perform well across multiple devices are the hallmark of a strong mobile-first strategy, but custom-built mobile apps can improve productivity by expediting specific activities.
• If your Web Content Management System supports Responsive Web Design and dynamic templates, you can create the content once and adapt the presentations to the form factors and navigation links of different device types.
• But there is more to Mobile First than consistent content presentation. Beyond keeping tabs on the latest weather reports or sharing immediate thoughts on Twitter, consider how mobile apps can engage users and simplify work-related tasks. With smart devices in our pockets and handbags, content in the palms of our hands can expedite user engagement.
• A mobile-first strategy can spawn a new generation of apps designed to support the micro-moments, when getting access to just the right information at the right time assists decision making. These are task-oriented apps that connect to multiple information sources and diverse content collections running in the cloud, and that provides the tools to mobilize moments of engagement.

In short, content presentation is only the initial step in the mobile journey. A mobile-first strategy can evolve to support task-oriented mobile apps that transform business processes, remove communication barriers and increase productivity.