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Geoff Bock just posted interesting insights on Mobile First Strategy at TechTarget.

Mobile First

Here’s an summary

Websites that perform well across multiple devices are the hallmark of a strong mobile-first strategy, but custom-built mobile apps can improve productivity by expediting specific activities.

If your Web Content Management System supports Responsive Web Design and dynamic templates, you can create the content once and adapt the presentations to the form factors and navigation links of different device types.

But there is more to Mobile First than consistent content presentation. Beyond keeping tabs on the latest weather reports or sharing immediate thoughts on Twitter, consider how mobile apps can engage users and simplify work-related tasks. With smart devices in our pockets and handbags, content in the palms of our hands can expedite user engagement.

A mobile-first strategy can spawn a new generation of apps designed to support the micro-moments, when getting access to just the right information at the right time assists decision making. These are task-oriented apps that connect to multiple information sources and diverse content collections running in the cloud, and that provides the tools to mobilize moments of engagement.

In short, content presentation is only the initial step in the mobile journey. A mobile-first strategy can evolve to support task-oriented mobile apps that transform business processes, remove communication barriers and increase productivity.

For his full post, go to: Mobile First Apps

See ViziApps’ latest innovations for Rapid Mobile App Development at the MIT Enterprise Forum Startup Showcase at Microsoft NERD Center on June 15: http://startupspotlight.mitforumcambridge.org/

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The Mass Technology Leadership Council selected ViziApps to demo our Rapid Mobile App Platform at TechJam 2015. See us there Thursday May 11th in Boston: https://masstlc.proximate.com/btj2015#?p=np

Join ViziApps at Intuit EMPOWER 2015, to be held at the Hyatt Regency Chicago from May 26-28, 2015.

For several years ViziApps has been enabling customers and partners of Intuit QuickBase to create custom mobile apps, with all of the non-coding ease-of-use that QuickBase users have come to expect. Yet ViziApps is powerful enough to incorporate native mobile device features and simultaneously connect with other data sources such as Google Sheets and SQL databases.

The Intuit EMPOWER conference will be a great opportunity to learn more about using QuickBase to create business apps that meet your exact needs without coding. And while you’re at it, stop by and visit with ViziApps to learn more about building custom mobile apps that use QuickBase.

Find out more about Intuit EMPOWER 2015 and save $100 on conference registration:

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