Micello, Inc., the leading global provider of indoor maps and navigation data, announced its partnership with ViziApps. The new partnership will empower venue owners and ViziApps customers to quickly include and interact with Micello indoor maps in their mobile apps. In the last few years, Micello has generated indoor maps for over 25,000 venues around the world.

ViziApps’ Rapid Mobile App Development (RMAD) platform that has made it possible for enterprises to rapidly create mobile apps with rich user experiences, backend data and Internet of Things (IoT) access, use of native device features, and offline data sync, all without coding. ViziApps also enables seamless use of JavaScript for virtually unlimited app customization. ViziApps allows users to create mobile apps on iOS and Android phones and tablets much faster and at far less cost than coded development methods.

“We are thrilled to welcome ViziApps into our growing Marketplace of integrations,” said Ankit Agarwal, CEO of Micello. “The customers will benefit from the rapid build and deployment of the mobile apps and integration of applications with our structured maps and data. This will significantly shorten the time to market while providing integrated indoor location services experience,” he added.

“We were pleasantly surprised to see how easy and fast we’ve made it for our users to include the use of Micello indoor maps in their ViziApps mobile apps,” said George Adams, CEO and Co-founder of ViziApps. “They can now quickly deploy indoor location based marketing campaigns, logistics processes, and navigation, along with the use of backend data and native device features in their iOS and Android business mobile app workflow.”

Micello is headquartered in Santa Clara, California with operating offices in Ahmedabad, India and Tokyo, Japan. To learn more about Micello, please visit Micello.

SC Moatti has built mobile products for many of the greats — including running cross-platform notifications for Facebook. In her experience, whether an app succeeds depends on the culture of the company that makes it. “Mobile has an entirely different resonance and cadence for users, which makes the development of mobile apps fundamentally different too," she says.

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Check out Gartner’s Jason Wong’s comments in Ramin Edmond’s article in the June issue of Tech Target’s Modern Mobility: Many organizations haven’t yet built their own apps because of the scarcity of developer talent and the extra expense it requires. Rapid mobile app development (RMAD) platforms low- and even no-code tools can help lighten that burden to build mobile applications. RMAD adoption is growing in the enterprise, because it has the potential to unleash app dev in a big way, says Jason Wong, principal research analyst at Gartner.

What does modern mobility mean to you? Modern mobility is a user-centric approach to the mobile experience and takes into account context across multiple channels and interaction surfaces.

Where is app development headed? Gartner predicts that by 2020, 70% of enterprise mobile apps will be developed without IT involvement. IT becomes an enabler, but not the one actually doing it. The lack of available app developer talent I still a big challenge for a lot of companies. This is why cross-platform tools are very important, and why rapid mobile app development is such an important trend.

How do RMAD platforms help IT? IT has control and visibility in the back end, but on the front end, mobile app creation can be done by business users with low- and no-code tools. That will unleash app dev in a big way. If marketing wants to run a campaign, they can quickly build a micro app, or HR could do it for recruiting campaigns, or other cases. Get your copy of Modern Mobility and see the full article at:

The ThingWorx Technology Platform is the only enterprise-ready platform that enables innovators to rapidly develop and deploy smart, connected solutions for the Internet of Things.

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