President Barack Obama has ordered major U.S. agencies to make more services available through mobile apps. A recently released executive order directs each federal agency to make at least two of the services designed for public use available on mobile devices within the next 12 months.

The executive order states: “For far too long, the American people have been forced to navigate a labyrinth of information across different Government programs in order to find the services they need. In addition, at a time when Americans increasingly pay bills and buy tickets on mobile devices, Government services often are not optimized for smartphones or tablets, assuming the services are even available online.”

Some of the stated goals of this mobile app initiative are “to streamline their delivery of services to lower costs, decrease service delivery times, and improve the customer experience.”

In other words, the U.S. government is looking to experience the same benefits businesses have seen when they have made data accessible via mobile devices. Recognizing the value of mobile apps for users, as well as their potential to stimulate the economy, the administration is encouraging innovative companies and entrepreneurs to participate in the drive to build mobile apps. Providing access via smartphones and tablets will ease the public’s ability to track down and use government data.

According to a White House press release, the administration wants to “make large amounts of government data more easily accessible to the public to spur entrepreneurs to develop innovative new services and mobile applications that take advantage of this data, creating new opportunities, businesses and jobs in the process.”

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