We’ve talked a lot recently about ViziApps extremely varied capabilities: with ViziApps, users have the option of creating and publishing both native apps and web apps — quickly, inexpensively, and without coding.

So what are some of the major differences between native apps and web apps, and how best to choose between them.

An effective way to break down the key differences is to look at the areas of speed, function, and cost.

When it comes to speed, web apps can be created very quickly and published immediately, either with a URL link or QR code. Unlike with native apps, there is no lengthy app store review process. Someone can scan your QR code and have immediate access to your web app. Native apps for the iPhone simply cannot get to market as quickly as web apps because they must go through Apple’s App Store review process.

On the other hand, when it comes to function, it’s hard to beat a native app, which can use on-device resources such as GPS, calendar, contacts, and camera. These native resources are critical in terms of location-based marketing functions such as pushing coupons to nearby users. That’s a real key differentiator for native that you don’t get with web apps. Also, if you want your brand in the App Store, or you’re targeting a public app user base and you want to say, “Just go to the App Store for our app”, native is the way to go.

As for cost, web apps tend to win here. Web apps are generally less expensive to create and publish because they involve simply repurposing existing HTML or other content that’s already been created for other marketing or business purposes.

Of course, whether you’re creating native or web apps, ViziApps features the lowest cost options available, and even offers free options for certain users. With ViziApps, both web apps and native apps are free to design and test; publishing costs run from $7 to $149 per month for web apps to $10 to $199 monthly for native apps.

ViziApps makes it affordable for small-to-medium sized businesses and business units in larger enterprises to build either native apps or web apps at a fraction of the cost of custom app development. sexmobi.ch

Create a free account on ViziApps and find out for yourself how easy and quickly you can build your own native apps and web apps.