Whether you use ViziApps to build a native app or web app for your business, it’s important to consider the role of data management as it applies to your mobile business app. Think about it. Your business runs on data: data on your customers, products, services, inventory, pricing, and more. Therefore, any business app should leverage the collective intelligence of your company to efficiently deliver information to your employees and customers.

For a mobile app designed to engage and enhance employee productivity, information can be culled from internal systems such as customer relationship management (CRM), inventory control, pricing, purchasing, and expense control systems. Mobile apps targeting customers commonly include product information, pricing details, coupons, and promotions. An ideal mobile business app should be able to access all this information from corporate databases that store critical business intelligence. We’ve built ViziApps to enable you to do just that — easily and without coding.

Depending on the mobile strategy you’ve developed for your business app (a topic to be covered in a future post), there are different types of data that will need to be accessed to power your app, and different ways to access that data. ViziApps gives you the flexibility to access and update your back-end data with the app in three simple ways: through a web service interface; directly to your database; or by connecting to Google Docs spreadsheets. As always, this integration with ViziApps is done with no coding.

So which data management connection is right for your business app — and why?

It really depends on your mobile strategy, who and what your app is designed for, how much information your app will need to access, how that information is currently stored, and how often that information will change.

To help you determine the right data management interface, we’ve defined how each works within ViziApps, depending on how your data is structured.

Web Service: If your information is already structured to drive your public or intranet web sites, you can access and update it with ViziApps’ web service data interface.

Database: If your data already exists in a database, the ViziApps database interface lets you map the fields of your database directly to data fields in your app.

Google Docs Spreadsheets: If your data is not yet structured in a database or for web service access, or if you want the data to be easily updated by employees through a simple spreadsheet interface, then you can use ViziApps Google Docs spreadsheet data interface. Google Docs spreadsheets provide the capabilities and ease of use of Excel and add powerful but easy-to-use database commands. This way, you can easily build or import information as a flat file database in a Google Docs spreadsheet for use with your ViziApps app.

Need more guidance on choosing the data management interface that’s right for you? Some practical, real-world examples might help. If your app is designed for field sales or service reps, other employees, or channel partners, then you can connect through a web service interface because it provides direct associations to your organization’s critical and securely stored data. It also provides more flexibility in the types of information provided, and in all likelihood, the web-service-accessible databases are already built through internal systems such as CRM. If your app is designed for nimble customer interaction, connecting through Google Docs spreadsheets can give you a quickly customizable solution for data to be changed and updated easily to accommodate frequently changing dynamics, such as coupons and promotions. ViziApps is built with safe and secure direct access to your backend data using any of the three data management options.

If you still aren’t sure what method is best for your business app, sign up for a free account on ViziApps and schedule your complimentary one-hour online training session. A ViziApps representative will be happy to answer your questions.

As you build your business app, consider how best to leverage your business intelligence by utilizing strategic data management to power engaging and efficient mobile apps for your employees and customers.