Have you considered creating a mobile business app that incorporates location-based services (LBS) as a way of gaining new customers? Results of a recent study provide some interesting insight into consumer views on LBS. They reveal that consumers worldwide are becoming increasingly amenable to sharing their location in return for a good, convenient deal.

In its Mobile Life study, global consultancy TNS found that more than 60 percent of respondents who do not yet use location-based services want to begin taking advantage of them.

A summary of the study results makes a strong case for targeting consumers with an LBS mobile app:

“Almost one fifth (19 per cent) of the world’s six billion mobile users are already using LBS, with more than three times this number (62 per cent) aspiring to do so in the future… Savvy LBS users have realized that there is something to be gained from sharing their locations with brands and retailers – with one in eight (12.5 per cent) sharing their location in exchange for a deal or special offer…Beyond current users of LBS, a third of people globally (33 per cent) who already or would like to use mobile voucher coupons, highly rate receiving deals when they are nearby a store that they like. One in five mobile users (21 per cent) stated that they find mobile advertising interesting if it is offering them a deal near their current location.”

James Fergusson, Global Head, Digital & Technology Practice at TNS, believes that mobile users are beginning to appreciate the rewards of disclosing their location. “We are really starting to see location based services ‘come of age’. People are realizing that sharing their location often offers some kind of reward in terms of a discount or deal. It is the combination of time and context – directing people towards a deal when they can easily redeem it – that unlocks a powerful tool for marketers to develop precise targeting approaches.” sexedate

Building a mobile app that uses LBS does not have to be a complex project. The ViziApps drag-and-drop visual approach allows business managers, IT professional and anyone with basic computer skills to create a custom locator mobile app for iOS and Android devices. It’s just one category of mobile apps ViziApps users are building with the online based do-it-yourself mobile app development tool.