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Like most folks, we here at MobiFlex believe mobile devices, in all their different forms and languages, hold a certain power that, when effectively tapped, can help businesses work and communicate more efficiently and provide a far more effective forum for engagement with end customers.

We do not believe, however, that the mobile device’s power should rest solely in the hands of specialized application developers knowledgeable in various elements of source code.

Everyone – and every business – should be able to build their own mobile apps, and we are here to help.

If you have ever stared down at that device in your hand and said, “This is pretty good, but I really wish my phone could do THIS,” than this is the place for you. The fact is, with a little work and a little help, your phone probably can do that, and you don’t need a degree in computer science to get it done. We have developed an interface-based platform that can help almost anyone build their own mobile apps without coding and at a minimal cost. Check it out and we think you will be surprised by what’s possible.

If you’d like a second opinion, read John Brandon’s recent column in Inc. Magazine titled “Can You Make Your Own App?

But the power to create your own business and personal apps also comes with a lot of questions, and that is the true reason behind this blog. How do you make the most from your new apps? How and where to publish? Native or web-based? How does one market and make money with your new app? These are the kinds of questions we will be addressing over the coming months, not to mention the more detailed technical questions that will inevitably come up.

If you’ve decided to build your own mobile apps, you’re not alone. You are part of a growing community. To that, we say “Welcome” and hope you will bookmark the Rethink Mobile Apps blog to enjoy our ongoing commentary and education on mobile app creation.

In case you missed the announcement, MobiFlex’s ViziApps recently added an exciting new capability to its already potent arsenal: the “back” button.

“Big deal,” you may be thinking. But in truth, it is a big deal. And we’re not the only ones who think so. In fact, in his recent white paper “Integrating Native Mobile Apps and ‘Help’ with MadCap Flare“, Neil Perlin of Hyper/Word Services used ViziApps to demonstrate how native apps can connect to online help documentation.

For a little background and perspective, we’re seeing the emergence of applying native mobile capabilities to a whole range of ways that people have traditionally used computer systems. And a ubiquitous element of software products and IT solutions — whether desktop, mobile, or cloud-based — is that they all have some form of help documentation or online services to assist users. A key player in the online electronic help industry is MadCap Corporation. Neil Perlin has had 20 years experience in that industry, and he saw a need that could be met by integrating help documentation into mobile device platforms for people to conveniently use. In his white paper, he offers some examples of how that can be done, and he helps people think about ways they can apply MobiFlex’s ViziApps for this purpose within their mobile apps, in conjunction with their other software or business solutions.

So where does the ViziApps back button come into play? During app development, people often want to leverage existing desktop or online solutions to the new mobile platforms. In doing so, they have a range of existing help documentation and files that they’d like to repurpose, rather than rebuilding it from scratch. With ViziApps, they can link from their app to help documentation with a simple tap of the new back button.

Click here to view the full white paper

According to the results of a recent survey by Symantec, 71 percent of companies are “at least discussing mobile applications.” And one-third are deploying them.

What is stopping your business from getting past the talking stage and taking advantage of the flexibility mobile apps offer your customers, employees and partners?

The process of developing mobile business apps can be much more straightforward than you might expect. Without requiring any coding at all, ViziApps enables the creation of both native and web business apps for Apple iOS and Android devices. Its drag-and-drop approach eliminates the need for coding, resulting in significant savings in time and project costs.

If you’re looking to publish a mobile app quickly, using either with a URL link or QR code, consider creating web apps with ViziApps. If you want to take advantage of on-device resources, such as a GPS, calendar, contacts, or camera, you can use ViziApps to build native apps. Regardless of which type of mobile app your business requires, you can create one quickly and cost effectively, without coding. (For more on the differences between web and native apps and how to decide which type would meet your needs, see an earlier post in this blog.)

Symantec’s survey revealed that nearly half of companies find mobility “somewhat to extremely challenging.” With ViziApps, the app creation phase, a critical step in enterprise mobility, does not have to be the least bit daunting.

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