Facing a highly competitive market, mobile app creators may welcome advice from successful entrepreneurs. Often the type of advice they hear is designed to help them navigate their way through complex business issues. But sound counsel can also suggest ways to eliminate unnecessary complexity.

Fierce Wireless attended Web Summit 2012 in Dublin earlier this month and summarized advice speakers and panelists offered to mobile app developers. That advice included ideas that go beyond the typical guidance conference attendees might have expected to hear.

In an article titled “Seven mobile developer success strategies from Web Summit 2012,” Shane Schick highlighted one strategy might surprise mobile app creators:

Don’t ignore the one-off apps.

That’s a very straightforward suggestion, but it might not be obvious to everyone planning to create a mobile business app.

From Schick’s article:

“Tomer Kagan, the co-founder and CEO of Quixey, focuses on a discovery service that helps users find other apps. He told the Web Summit crowd that not all developers need to wrack their brains thinking of ways to get users coming back to an app over and over again once they’ve installed it. He gave the example of a consumer app created by a grocery store chain, whose goal was to increase sales by 10 percent by offering information and discounts to customers that were already spending money in the store. It worked.”

Another recommendation from the same event: Leave room for non-social behavior.

For some other interesting ideas for mobile app developers, read the entire article.