SC Moatti has built mobile products for many of the greats — including running cross-platform notifications for Facebook. In her experience, whether an app succeeds depends on the culture of the company that makes it. “Mobile has an entirely different resonance and cadence for users, which makes the development of mobile apps fundamentally different too," she says.

In her exclusive FirstRound Capital interview, Moatti speaks from a wealth of experience, offering up her most critical lessons for creating mobile products that not only capture people’s fascination, but hold it long enough to become a part of their daily lives.

All her insights are spot-on, and those on mobile app task navigation near the end are especially resonant with creating mobile apps with ViziApps.>/p>

See the full interview at: